According to The GSM Association stats, there were more than 60,000 people in Mobile World Congress (14 17 February 2011) (http://www.mobileworldcongress.com/event/2011_event_highlights.htm retrieved 23.02.2011).
Reardon (2011) says that the most cutting-edge network technologies, such as 3G, were deployed first in Europe and Asia however there is an influence through North American brands such as Apple, Google, Microsoft and Research in motion (Blackberry).
The other major trend the mobile market is all about software "platforms" or "ecosystems." Hardware will still be important, but a great deal of the user experience will be related with the software platform the hardware uses. This will push the apps and games usage on the phone, as well as the feature sets. Therefore apps have begun to take their place on these platforms.
Google Android operating system has gained a great deal of momentum in the past year that brings android devices to the front.
Reardon, M (2011). Ask Maggie: On hot trends at Mobile World Congress http://news.cnet.com/8301-30686_3-20032937-266.html#ixzz1EnBlDlmQ retrieved 23.02.2011.
Bu blog pazarlama üzerine kurulan bir blogdur. Genelde pazarlamada ve teknolojideki yeni yaklaşımlar alınmakla birlikte özelde "mobil pazarlama" konuları üzerinde durulacaktır. Son zamanın parlayan yıldızı mobil pazarlama ile ilgilenenler için de zevkle takip edilecek bir blog olması beklenmektedir. ______________________________________
23 Şubat 2011 Çarşamba
Mobile World Congress and Trends
Etiketler:
android,
Apple; google,
apps; momentum,
ecosystems,
google android,
GSM,
GSMA,
microsoft,
Mobile world congress,
research in motion,
software platforms
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