By Gonca Telli Yamamoto
Mobile marketing is using the mobile
vehicles as a marketing tool to reach customers. It is the most simple and
direct method of marketing in our era. In fact, marketing activities executable
or relocatable is in motion or through channels, may be interpreted as mobile
marketing. It is a concept that different forms are considered developments and
changes in the new marketing processes / activities.
Mobile marketing activities, promotion of services
performed or products to the masses on the move have to proclaim that the
individual concerned with it. Individuals are also encouraged to shop with
their mobile devices while on the move. Directly target a specific goal or who
are not particularly draw the attention of the customer's purchasing incentive
can also be interpreted as a method of marketing used for activation. Mobile
marketing also offers some tools to companies to analyze and evaluate the
proposals according to him, to follow before and after sales processes to the
customers. With the mobile devices consumers want to buy products that can have
access anywhere, anytime, this means a next-generation marketing system is
offering something to the people. On the other hand mobile marketing is an
advanced direct marketing method that enables fast access through individuals.
In short, that is exactly a system that brings the options presented to
individual customers without limit of time and space in the pocket of the
customer with all the possibilities of digital media and marketing environment
that is used on the move by reaching every corner of life.
Mobile Marketing Definition by Yamamoto, GT. is licensed under a Creative Commons Alıntı-LisansıDevamEttirme 3.0 Unported License.
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