3G ile yaşamımızda ne değişiyor?

Yeni 3G'li mobil cihazlar giderek incelen yüksek çözünürlüklü ekranları olan ve hızlı çalışan cihazlar olarak karşımıza çıkıyor. Bunların bir kısmı daha önceden de sözünü ettiğim Amazon Kindle türünden. Bu sektörün giderek daha da büyüyeceğini ve gelişeceğini düşünüyorum. Gerçekten de elektronik kağıt gibi iş gören yeni cihazlar müthiş bir okuma izleme ve dinleme potansiyelini de beraberinde getiriyor.

E-okuyucuların bu tür cikhazlar sayesinde m-okuyuculara dönüşmesini bekliyorum. Bunun etkili olacağının sinyalini yine Amazon Kindle'in geçen yıl çıkışından eneri neredeyse yaklaşık 500.000 birimden fazla satması veriyor.(http://www.rcrwireless.com/article/20090303/WIRELESS/902279979/next-generation-consumer-products-mobilized-with-3g-capability#) Bu tür cihazlara alışması çok kolay.Bir de okumanın yanında sesli olarak dinlemeyi de beraberinde getiriyor. Hernekadar henüz fazla yaygın değilse de ve copyright gibi bazı takıntıları olsa da geleceğin bunda olduğu ve gelişmesini sürdürdüğü çok açık.

Kısacası 3G ile okuma yazma eğlenme dinlenme gibi fonksiyonlarımızda farklılaşmalar doğuyor. Yaşam daha fazla bilgiye hatta doyum yaratan bilgiye ulaşmaya doğru yelken açıyor.
Mp3 ve kameralar ise görselliğin doruklarına taşıyor insanı.Tam zamanlı ya da gerçek zamanlı çekilen fotoğraf ya da videoların paylaşımı da habercilik ve iletişim gibi kavramları etkiliyor.

Yeni teknoloji şirketlerinin de büyük iş potansiyeli oluşturmasını sağlayan 3G bilgisayar ve mobil teknolojileri de iyice birbirine yakınlaştıran çabaların doğmasına yol açıyor.

Mobile marketing is the new language of marketing

Mobile marketing is the new language of marketing by KATHE MARION (http://www.amazines.com/Communication/article_detail.cfm/1152294?articleid=1152294)


Communication


Mobile marketing is the newest marketing strategy which has become the most preferable and affordable marketing method for every kind of businessman. Even the newer business owners are also considering this way of marketing. There are lots of reasons behind this. It helps the marketing to a large degree. Not only this but also the cost factor and time factor is responsible for the increasing popularity of SMS marketing. If you have a mobile phone then you can understand this better. Everyday or nearly everyday you come across SMSs which promotes new products and other services sent to your mobile. Many free SMS portals like internet SMS sending sites gives advertises through message. But it is to be noted that without the consent of the customers the mobile providers and also the free messaging sites can not send the advertising. If you like them or better to say interested in them do the necessary, but if you do not want then to be saved delete them instantly. It is as simple as this.
Sms marketing is a very effective and cheap means of marketing strategy. With the help of the SMS marketing strategy you need not have to write the same message repeatedly. Rather all you need to do is to write it once and set the mobile numbers you want to deliver the message to and send it. And within a few moments your message would be delivered to the customer’s hand set. The most interesting feature of this method is its store and forward facility. With the help of this the message you send does not go straight to the customer’s hand set and therefore if the time you send the message, your customer is not within the range or if his cell is turned off then there is no chance of your message getting lost in the mid way. The message you send can wait in the SMSC server for days if necessary and would be delivered when your customer comes within the range or turns his mobile on.

Other than these technical facilities there are some other advantages of the SMS marketing strategy. On of them is that with the help of this method of marketing you need not disturb your customer at his busy time. As in case of telephonic conversation the customer sometimes gets irritated with the call as you can never know what your customer is doing when you are going to call him.

Apart from SMS marketing Bluetooth marketing is another tool for mobile marketing which can be used in the form of text, or video photos, coupons, calendar alarms, text, web links and more can be send to the customer’s mobile directly. But in this case it is important for the customer to be within the range of the transmitter and also it needs the customer’s permission. But along with that a lot more things and information can be send to the customer’s mobile if the transmitter gets the customer’s permission

Mobile Learning Early Researcher Symposium’a gidiyorum

14-15 Ekim 2009 tarihleri arasında University of Wolverhampton, Telford, İngiltere’de gerçekleşecek olan Mobile Learning Early Researcher Symposium’a (http://www.learninglab.org.uk/ASP/workshops.list.asp?ses=)
Türkiye’den delege olarak katılıyorum. Mobil Öğrenme konusundaki araştırmacıları biraraya getiren Sempozyum ajandası aşağıdaki linkte belirtilen adreste yer alıyor . Mobilin gelişimi, mobil araştırma etiği, teknolojik operasyonlar, mobil çağda öğrenme teorileri gibi konuları kapsayacak çalışma mobil öğrenme araştırmaları konusunda dünyada yapılan ilk çalışmalardan biri olarak değerlendiriliyor.

http://www.learninglab.org.uk/ASP/workshops.list.asp?ses=

Ormancılar mobil uygulamalarda çok ilerde

Gerek Ankara'da gerçekleşen M-Devlet Konferansında gerekse Barcelona, İspanya'da M-life Konferansında Orman Genel Müdürlüğümüzün mobil uygulamalarını dinleme şansını elde ettim.

Bilgi işlem ve mobil uygulamaları biraraya getiren sistemlerin biribirine bağlandığı bir yapı oluşturulduktan sonra eldeki verilere ve daha sonra güncelleştirilen verilere dayanarak bir network sistemi geliştirildiği anlaşılıyor. Bu yapı sayesinde Müdürülük bünyesindeki araçların merkezden takipleri gerçekleşebiliyor. Örneğin uçakların, arazözlerin ya da hizmet araçlarının takibi GPS sistemi sayesinde gerçekleşiyor.

Öte yandan müthiş bir yangın yönetim sistemi, coğrafik bilgi sistemi ve web tabanlı orman bilgi sistemi geliştirmişler. Hatta yetkililer bu sayede 2008'de 10 milyon Tl tasarruf sağlandığını belirtiyorlar.

Tabii ki sistemin gelişmesi sırasında bazı tepkiler oluşmuş ancak zaman içinde faydalarının önemi anlaşıldıkça herkes olumlu görüşe yönelmiş. Çünkü bu sistemlerde özellikle yangınlar esnasında güvenliğin hızlı bir şekilde sağlanması ve yangın ortamında çalışanların yerlerinin ve koordinatlarının belirlenmesi ölüm ya da yaralanma gibi ciddi sonuçlardan kaçınılmasına da sebep oluyor.

Beni son derece etkileyen konuların başında İspanya Barcelona'da konferans esnasında Türkiye'de çıkan bir yangının bir laptop üzerinden görüntülenmesi oldu. Bu konuda ülkemiz dünyadaki pek çok örneklerine göre çok daha hızlı bir yol katetmiş görünüyor.

Bravo OGM! detaylı bilgi için www.ogm.gov.tr

MMS Marketing

Author: Gonca Telli Yamamoto, Gürkan Koyuncu, Eda Kurt, Emrah Elmas

What is MMS?

Multimedia Messaging Service (MMS) is a new form of communication that combines rich content, such as audio and video clips, photographs and images, with text messaging. It is an end-to-end application for person-to-person mobile messaging, mobile-to-mobile, mobile-to-Internet and Internet-to-mobile. It is good news for service providers, as they can now improve their existing text-based services by adding rich visual content. MMS will be a key mass-market revenue generator for content providers, mobile operators, application developers and advertisers, while for users it will provide a way to capture a moment of time and share it with others.

SMS has been the pioneer in wireless data applications and SMS services were the first mobile data services with a serious impact on the operator’s revenue. The industry has seen tremendous growth and, clearly, messaging will lead the way to profits in 3G as well. Inevitably, the way that revenues from mobile applications are currently shared out will change and become much more versatile.

The first Multimedia Messaging Service was launched in 2002, since then MMS has gained wide support and success around the world. MMS is proving to be the next generation SMS and is now entering a new phase with advanced features such as message presentation capabilities, video and content protection for content providers

After the first service launches in early 2002, over 120 operators have started to offer MMS worldwide instantly. The early results from these MMS launches have been very encouraging. Operators around the world have reported rapid user adoption, significant traffic and ARPU increases.

From the users’ perspective, a successful MMS launch needs the terminal to be set up ready to use from the minute he or she walks out of the store with it. An operator can meet this expectation by offering automatic terminal provisioning over the air through its own network and today, Turkcell, the leading operator in Turkey is offering this service over the air. In addition, operators need to educate end users, not only on how they can send and receive MMS messages but also how they can discover and subscribe to MMS content services. Operators can create service packs, set-up content service demos, provide customer training and competitions in retail stores, as well as at relevant events such as festivals and concerts.

MMS as a Mobile Marketing Instrument

Today, mobile phone subscribers are increasing enormously, especially in the emerging markets. Paralel to this trend, usage of mobile Internet services has increased in recent years. The mobile Internet refers to mobile commerce activities, including mobile telecommunication, mobile content, entertainment service and e-commerce relying on a mobile platform.

While many reports indicate that the mobile Internet market will be huge, little is known about whether people will accept MMS. In recent years, understanding the diffusion of information technologies (IT) has been important to both practitioners and researchers. Diffusion is achieved through user adoption, which means “the acceptance into use and the continued use of a new idea or thing”. Innovation diffusion theory (IDT) attempts to explain which factors will influence the adoption of IT. Moreover, factors contributing to the acceptance of IT are likely to vary within different categories of adopters.

An empirical study carried out in Taiwan, to apply IDT to examine the influences on MMS adoption among different categories of adopters in innovation diffusion stages. The study has provided evidence that IDT can be used to explain intentions to adopt MMS. Results of this study also creates a guideline for using MMS as a marketing instrument;

1. People are usually concerned about the usefulness of MMS and MMS providers should emphasize the benefits and value of using MMS. This finding has been confirmed by theoretical models such as Technology Acceptance Model (TAM) and Theoretical Bioaccumulation Potential (TBP), and by empirical studies.

2. Since compatibility is another key element in motivating the majority of adopters and potential adopters, it is important to ensure that MMS fits well with the existing values and lifestyles of the adopters. To achieve that, it is important to understand how MMS can be made to be more compatible with the adopters’ lifestyles and needs.

3. The influences of other factors such as ease of use, trialability, result demonstrability, visibility, image, and voluntariness are mixed for different categories of adopters as well as potential adopters and users. In finding the most appropriate strategies for specific adopters, Segmentation-Targeting-Positioning strategy should be taken into consideration.

The proliferation of mobile Internet applications has caused telecommunication organizations to extend their service scopes. Especially with the arrival of the third generation (3G) gear, Multimedia Messaging Service (MMS) may become a ‘killer’ application for messaging services.

References

“MMS entering into the next phase”, White Paper, Nokia Corporation, 2003

Hsua, C, His, P & Hsu, H. (2007) “Adoption of the mobile Internet: An empirical study of multimedia message service (MMS)”, Omega, 35 (6), pp. 715-726.

About the Author:

Gonca TELLİ YAMAMOTO is an associate professor in the School of Applied Sciences at Okan University. She is a head of Information Sciences and Technologies Department at Okan University. She is also coordinating Okan University Distance Education Center at present. She was formerly founder and director of Social Sciences Institute of Okan University, Turkey.Her blog is http://goncatelli.blogspot.com

Gürkan KOYUNCU, who was born in 1980 in Turkey, is a PhD student in departmant of Engineering Management at the Marmara University. He graduated in Systems Engineering from Yeditepe University. Then, he graduated from Engineering Management in master program of Marmara University and he studied on selection and evaluation of supplier in supply chain management as a master thesis. He is working as a Chief of Production Planning in an automotive company.

Eda KURT who was born in 1980 in Turkey, is a PhD student in departmant of Engineering Management at the Marmara University. She graduated in Industrial Engineering from the Istanbul Technical University. She studied the knowledge management and information in master thesis. She is working as a SAP ( it is an ERP program) consultant.

Emrah ELMAS who was born in 1978, is a PhD student in departmant of Engineering Management at the Marmara University. He graduated in Industrial Engineering from the Istanbul University. He studied Baruch College, City University of New York (CUNY). He is working as a key account manager in Turkcell, Istanbul, TR at the moment.

Article Source: ArticlesBase.com - MMS Marketing

İş zekası ve Mobil Pazarlama

"Okan Üniversitesi Halkla İlişkiler Bölüm Başkanı Yrd. Doç.Dr. Mehmet Alikişioğlu’nun hazırlayıp sunduğu “Bir Bilene Soralım” Adlı Radyo Programının bu haftaki konukları Worldbi A.Ş. Yönetim Kurulu Başkanı Göktürk Yurtyapan ve Bilişim Sistemleri ve Teknolojileri Bölüm Başkanı Doç. Dr. Gonca Telli Yamamoto idi. Özellikle Bilişimcilere olan iş imkanlarının üzerine bir bölümün yer aldığı programda “İş zekası” konusunda geniş iş potansiyeli olduğu vurgulandı. 15 Eylül 2009 saat 19.00’da başlayan program 1.5 saat sürdü".

İş zekasının mobil ticaret ve pazarlamaya çok önemli katkılarının olacağı düşünüyorum. Çünkü gerçek zamanlı hızlı ve etkin doğru veriye ulaşmak ve pazarlama anlamında doğru hizmet verebilmek için iş zekasına ihtiyaç var.

Mobil öğrenme'de kullanılabilen cihazlar

Mobil öğrenmede öncelikle taşınabilir bilgisayarlar PDA ler , netbooklar (küçük bilgisayarlar), tabletler akla gelmektedir. Cep telefonları, ipod, ultra-mobil PC'ler gibi araçlar da yine m-öğrenmede yararlanabilen araçlardır. Konuyla ilgili detaylı bilgi http://www.mobilogrenme.net/ den edinilebilir.