Bu blog pazarlama üzerine kurulan bir blogdur. Genelde pazarlamada ve teknolojideki yeni yaklaşımlar alınmakla birlikte özelde "mobil pazarlama" konuları üzerinde durulacaktır. Son zamanın parlayan yıldızı mobil pazarlama ile ilgilenenler için de zevkle takip edilecek bir blog olması beklenmektedir. ______________________________________
report etiketine sahip kayıtlar gösteriliyor. Tüm kayıtları göster
report etiketine sahip kayıtlar gösteriliyor. Tüm kayıtları göster
27 Şubat 2016 Cumartesi
Mobil Ticaretin Dünyadaki Durumu 2016
http://www.criteo.com/media/3750/criteo-state-of-mobile-commerce-report-q4-2015.pdf linkte bulabilirsiniz.
Etiketler:
criteo,
e-commerce,
M-commerce,
mobile apps,
mobile commerce,
mobile marketing,
report
11 Ocak 2016 Pazartesi
Consumer Technology Sales and Forecasts 2016 Report
According to CTA 2016 U.S. Consumer Technology Sales and Forecasts semi-annual industry report IoT will be a critically important category this year, driving the consumer tech industry to $287 billion in revenues.
You can find the detailed news release from this link
Etiketler:
consumer,
CTA,
drivers,
drones,
Iot,
report,
smart homes,
smartphones,
technology,
US,
virtual reality,
weareables
10 Ocak 2016 Pazar
FATİH Projesi Eğitimde Dönüşüm İçin Bir Fırsat Olabilir mi?
Eğitim Reformu İnisiyatifi raporunu linkten inceleyebilirsiniz.
Etiketler:
Education Reform Initiative,
eğitim,
ERG,
Fatih Projesi,
geleceğin eğitimi,
report,
Sabanci Universitesi,
Turkey,
Türkiye
4 Ocak 2016 Pazartesi
Mobile Ad Spending become the biggest digital ad market
According to http://venturebeat.com/2015/04/01/mobile-ad-spending-to-hit-100b-in-2016-and-become-the-biggest-digital-ad-market
by DEAN TAKAHASHI APRIL 1, 2015
Mobile ad spending is on a tear. It will top $100 billion in 2016 and account for more than 50 percent of all digital ads for the first time, according to market researcher eMarketer.
More than $101.37 billion will be spent on ads served in 2016 to mobile phones and tablets worldwide. That’s a 400 percent increase from 2013. From 2016 to 2019, mobile ads will nearly double again, rising to $195.55 billion. That figure will account for 70.1 percent of all digital advertising as well as more than one-quarter of total media ad spending worldwide.
It’s all about the number of consumers adopting mobile devices. As that number soars, marketers are chasing consumers into mobile markets. Next year, eMarketer estimates, there will be more than 2 billion smartphone users worldwide, more than one-quarter of whom will be in China.
The number of tablet users worldwide is growing more slowly than the global smartphone audience. But tablets will reach more than 1 billion users in 2015. eMarketer said that in many emerging and developing markets, consumers are often accessing the Internet mobile-first and mobile-only, driving marketers to mobile advertising.
The U.S. and China will drive mobile ads in the short term. In 2016, U.S. advertisers are expected to spend $40.2 billion on mobile ads, more than doubling the total from 2014. In China, advertisers will spend $22.1 billion next year, triple the amount spent in 2014. In both countries, mobile will become the majority of all digital advertising next year.
Next year, Canada and Australia will both surpass South Korea to become sixth- and seventh-largest mobile ad markets, respectively.
By 2018, several of the top growth markets will have made significant gains. That year, Brazil will jump three spots from 2015 to become the ninth-largest mobile ad market globally, and Indonesia will make the largest gain, rising from No. 21 this year to No. 12 in 2018. However, despite India’s massive mobile user base, the market will continue to lag in mobile ad spending, failing to eclipse $1 billion before 2018.
Etiketler:
dean takahashi,
digital ad market,
emarketer,
mobile ad market,
mobile advertising,
mobile marketing,
report,
venturebeat
23 Ekim 2014 Perşembe
Information Economy Report
You can find some detailed information and report below link about the cloud economy and ecosystem.
The Cloud Economy
The Cloud Economy
26 Kasım 2013 Salı
Mobil Öğrenme Çalıştayı Raporu/ Mobile Learning Workshop Report
Türkiye'de Mobil öğrenme konusunda en kapsamlı çalıştay olan 'Mobil Öğrenme Çalıştayı' Raporunu linkte bulabilirsiniz. http://uzem.okan.edu.tr/haber/mobil-ogrenme-calistayi-raporu-cikmistir-
Mobile learning, which is the most comprehensive workshop in Turkey 'Mobile Learning Workshop' Report can be found at the link https://docs.google.com/viewer?url=http://uzem.okan.edu.tr/media/8b/52948b26150ba0481b8b458b/MobilOgrenmeCalistayiRaporuEng.pdf
Prof. Gonca Telli Yamamoto
Mobile learning, which is the most comprehensive workshop in Turkey 'Mobile Learning Workshop' Report can be found at the link https://docs.google.com/viewer?url=http://uzem.okan.edu.tr/media/8b/52948b26150ba0481b8b458b/MobilOgrenmeCalistayiRaporuEng.pdf
Prof. Gonca Telli Yamamoto
Etiketler:
çalıştay,
Gonca Telli Yamamoto,
John Traxler,
mobil öğrenme,
mobile learning,
mobile life,
mobile marketing,
Nilgün Özdamar Keskin,
rapor,
report,
Turkey,
Türkiye,
workshop
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