23 Ekim 2014 Perşembe

Information Economy Report

You can find some detailed information and report below link about the cloud economy and ecosystem.
The Cloud Economy

If Noncustomer oriented company Starts to use CRM System

When we are talking about CRM of course CRM brings benefits to company however deployment process of CRM lead to some difficulties, especially for the companies which is non-customer oriented. Actually, these type of companies face risks while to be  non-consumer oriented. Then if they get the CRM system with imitation or compulsion there will be several other obstacles.

These are ;


·       Misunderstanding the system
·       Directors/managers act their personal intuition
·    Unable to detect the system
·    Unable to transfer the correct subjects to the system
·       Avoid using CRM in the first place
·   Not to perform necessary CRM activities

which means the company is in danger.

Then think about how to be a customer oriented company!!! 
CRM is a very important requirement of your company!!!!


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30 Eylül 2014 Salı

Artificial Intelligence Applications in Distance Education

Merhabalar Uşak Üniversitesi'nden  Utku Köse ve Durmuş Koç'un editörlüğünde güzel bir çalışma olan kitabın bir önsözü de benden okuması sizden ;

Gonca Telli Yamamoto foreword

New rules for Consumer 2.0


There are five rules to engaging a new breed of consumer. These rules were developed through our close relationships working in partnership with the teen and college demographic in the development and execution of word of mouth, experiential and interactive marketing campaigns for Fortune 500 clients. As new technologies continue to pervade older consumers, these rules will increasingly apply to all...at least until they change again.

Authenticity Trumps Celebrity- Consumer 2.0 responds to honest, relevant messaging from peers over marketing speak and celebrity endorsements
Niche is the new norm  - Consumers 2.0 do not form a mass market. They relish in choices and look for products and services that speak to them personally
Bite-size communications  dominate - Consumer 2.0 digests short, personal and highly relevant messaging in bulk while growing increasingly adept at blocking out noise
Personality Drives Adoption - Consumer 2.0 chooses to consume what they find useful in their lives over manufactured marketing needs
Consumers own brands - Consumer 2.0 will speak about, repurpose and associate with your brand as they see fit.

Towards Consumer 2.0